Your message should be crafted in such a way that the prospects can easily understand how your product can help them. You can reach out to hundreds of prospects with targeted messages at a very low cost. Your email will get opened or deleted based on this. 3. To give more information about you and your company. This could be your email verifier (ie - SellHack) or your cold emailing tech (ie - Replyify). Be appreciative — and a little vulnerable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want.” By asking for help, you are giving them the chance to feel good about themselves. In short, personalization. No pressure on them to have a conversation. The first step of your cold email is to get the prospect cross the Awareness stage. The next objective of your cold email is to get your prospect interested in what you have to offer and then turn their interest into a serious consideration of your product/service. I would even go so far as to say you should be slightly submissive. Cold email is an email sent to a potential customer that has had no prior relationship with you. Once you establish a working process, you can improvise and make this most predictable revenue growth channel for your business. If these are practices to strictly steer clear of, then what makes up for an interesting subject line? If they see the value your product can bring, they would be more than happy to put you through to the right decision-makers. For example, a calendar link to book a meeting with you or a free trial signup page, etc. A cold email is called cold because you haven’t had any prior contact to the person you are reaching out to. Here are a few best practices to write a good subject line: To grab the attention of the prospect, keep your subject lines short and crisp. Like Gary best puts it “Marketers ruin everything” I remember my first cold emailing … This gets results. Once the prospect has opened your email, you have about 5 seconds to persuade them to keep reading further. Even just saying “Thank you so much! This is the most important component of your email. Firstly, it is less interrupting and annoying to the prospects. After all, they clearly stand out in the inbox. To let the prospects know why you are reaching out to them. Letting the prospects know who the mail is from. The ‘From Line’ and the ‘Subject Line’ components should help you with this. If you Google “cold email template” you will find a LOT of them. The key to a great subject line is not giving away too much about the email; just the ideal amount of information that will make them open your email. shows that you actually care about them and not just looking to sell your product. According to research by. But that will be an over statement. Subject Line If you have no real status, that’s fine. Cold emailing is a very powerful prospecting channel that can help fill your sales pipeline with warm leads. If they find it convenient they’ll accept or get back to you at a suitable time. But make it easy for them. Simply put, it is an unsolicited email sent to cold prospects with the objective of turning them into warm leads; be it signing up for a free trial, booking a demo, downloading a video, etc of your product/service. (By the way, I am not talking about sales emails, which tend to be sent in bulk. 3. Just ran across your website and noticed you were using {{Your competitor’s product}}… How are you liking it? Keep it short, easy, and actionable. I looked through dozens, and though some were very good for mass email and sales, I could not find a good template for a personalized cold email. Research shows that people are far more motivated to help others when they feel uniquely qualified to do so. However, if certain steps are not followed, it may be treated as spam by spam filters or reported by the recipients. This post will help you understand what a cold email is and how to write a cold email that really works. Let’s say you have written an eloquent mail, describing how your product can help the prospect and the next logical step would be to ask them for a meeting or a call, where you can explain more. Knowing someone in common is the strongest form of social proof you can offer. Cold emailing is a common sales tactic that involves sending emails to potential customers of whom you have no previous relationship. The VC used the service and was so thankful that he not only took a pitch meeting but also connected the entrepreneur to several other VCs, two of whom ended up investing. But, when used correctly, a cold email can be a powerful tool to generate leads for your business. Copyright © 2020 Harvard Business School Publishing. 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